The pub industry is highly competitive, which is why it is critical for you to ensure the loyalty of your customers. The more loyal customers who return to your establishment on a regular basis, the higher your profits will be in the long run. One way to achieve this is with great food and comfortable pub restaurant furniture.
The Importance of Loyal Patrons
Any business can benefit greatly from loyal customers. Firstly, retaining customers is a lot cheaper than attracting new ones. In fact, it has been proven that it is approximately seven times cheaper to keep a customer than it is to find a new one.
Not only is it cheaper to retain your customers, but you will also make a lot more money in the long-run. A loyal customer has a higher lifetime value than a one-off client and is likely to spend more per visit than a new customer.
Furthermore, a loyal customer will also recommend your establishment to their friends and acquaintances. Considering that word-of-mouth recommendations are the most effective form of advertising, this makes a loyal customer priceless. After all, there is a better chance of someone visiting your pub if it has been recommended by a friend than if they just saw it on a flyer or advertisement.
Gaining the Loyalty of Your Customers
So, you definitely want to retain your customers and win their loyalty. But how exactly can you do that? Clearly you need to make sure they enjoy themselves. That means offering top quality service and making them feel important. Yes, it means ensuring that staff members know your patrons and greet them appropriately. You would be surprised at how effective that is at making people feel relaxed and happy to visit your pub.
Additionally, you want to make sure the atmosphere is enjoyable and one of the things that contribute to a relaxing ambience is furniture. You need to make sure you have quality furniture that is comfortable. That does not mean you need to spend a fortune on furnishings such as indoor chairs, but it does mean that you need pieces that look smart and are comfortable. There is nothing worse than sitting in an uncomfortable seat. In fact, uncomfortable furniture is one of the quickest ways to get rid of your customers.
If you do not serve food, you should consider incorporating a kitchen if possible. However, if you are already providing this service, then be objective when it comes to the quality of the food you serve. Invite someone who is impartial and ask them to sample your dishes. If needed, improve the quality of the food and the menu.
While you do not want to go overboard with the number of dishes, you might need to diversify a little. Some pub owners think that having dozens of dishes on their menu is a great way to attract patrons. However, if you do not have a large kitchen staff, then it is better to cut down on the number of dishes on the menu so that instead of a lot of mediocre dishes, you are serving a few excellent ones.
These are just a few things you can do to gain the loyalty of your customers. And give priority to the furniture because even if everything else is perfect, bad quality furniture that looks worn and uncomfortable will have people running for the hills.
Nextrend specialises in a wide range of hospitality furniture – from pub restaurant furniture to cafe chairs and tables, folding trestle tables and other types of furniture for the catering industry. So, if you are looking for quality, stylish and comfortable furniture at competitive prices, Nextrend is the perfect solution for you.