8 Ways To Use Pinterest To Get Customers In Your Cafe
Make Sharing Easy
Sharing content on Pinterest couldn’t be easier with all the share-friendly methods they have implemented. Including a ‘Pin It’ button on your website will make it easy for visitors to pin images directly from your site onto their own Pinterest boards. This will link back to your website, which will help to bring in traffic. Be sure to also include a follow button so users can follow your own Pinterest page and stay up to date with your posts.
Post Only High Quality Images
Unlike other social media sites, Pinterest really is all about the images. With so much competition out there, you want to make sure your pictures stand out from the crowd. The bar is set high, so make sure you only use high-quality, beautiful images that will really grab your target customers’ attention. You not only want your images to be seen, but you want your images to be shared and re-pinned in order to attract more customers.
Brand Stamp Your Images
Adding a subtle brand logo or web address at the bottom of your images will not only help to raise brand awareness, but also re-direct traffic to your website. Make the most out of your posts by bringing the attention back to your business, but be careful not to ruin it with a big watermark.
Regular and consistent posts are the best way to help build brand loyalty over time. If your cafe has its own blog, be sure to include beautiful images in each article and post these images back onto your Pinterest.
Create Inspiring Boards
The best boards on Pinterest are always niche and use gorgeous images to entice their users. Create boards featuring thing such as your food, staff, decor, cafe furniture and drinks. This will help to build an image of what customers can expect when they visit your cafe. Concentrate on your values or unique selling point to create niche boards that stand out from the others.
Include Interesting Descriptions
While the images are important, you don’t want to forget about the descriptions. Use the description to include keywords that will help people easily identify your pins. You can use #hashtags to categorise your pins, but be careful not to overdo it as this can hurt your search ranking.
Use Pinterest Place Pins
Using Pinterest place pins allows you to provide your customers with a simple visual guide to help them find your location. This will help to target customers in your area and make it easier for them to locate you.
Create A Board To Thank Your Customers
Thank loyal customers by creating a special board featuring all of your favourite customers. Always ask if they are happy to feature on your board and make the most of it by allowing them to pose with your delicious products or beautiful decor. This will not only make your loyal customers feel appreciated, but it will show online users the type of business you are.
Make sure you have Pinterest-friendly interiors! Check out our wide range of cafe furniture that will make your pins enticing to potential customers.