Last Updated 30th November 2016
If you are a cafe owner, you know how fierce the competition is out there to get the attention of hungry customers and keep them coming back for more. One very effective way to improve your sales and boost customer visits is to invest in a remodel. In fact, studies show that a food joint can expect to see a sales traffic bump of 2-6% following minor remodelling.
Although the word “remodelling” seems like a major undertaking, it doesn’t have to be. Whether you are updating your hospitality furniture for a more modern look, improving lighting, or refreshing your menu, there are several simple changes you can make to delight customers and bring new life to your cafe.
Step 1 – Update Poor Lighting
Abundant natural light is ideal, but if adding more windows isn’t an option, think about updating your lighting fixtures. Your lighting should be bright enough for customers to easily read the menu or their newspaper, but not so harsh that it makes guests feel like they are under a spotlight.
Step 2 – Replace Outdated Furniture
Is your furniture outdated, clunky, or in disrepair? With so many great options out there, it is easy to find hospitality furniture that is modern, attractive and budget-friendly. If possible, provide a variety of seating options like bar stools for the customer on the move, tables and chairs for families, and cosy booths for couples and friends to hang out in.
Step 3 – Modernise the Decor
Simple changes like adding a fresh coat of paint, some eye-catching wall art, live plants, or chalkboards of various sizes to highlight certain menu or display items can go a long way. If you have brightly patterned, outdated carpet, consider a new design that is muted and goes with the rest of your decor. Whatever your theme, be consistent.
Step 4 – Leverage the Exterior
The exterior of your cafe is the first thing potential customers see. A rundown appearance or inadequate signage can repel guests. Be sure that your exterior is clean, updated, and clearly marked. Think about adding a sign or two in your window highlighting menu items or current specials. You can even use a pavement board with a clever message or an enticing deal in front of your establishment to grab the attention of hungry passers-by.
Step 5 – Refresh Your Menu
Many consumers are clamouring for healthier options. Because of this, superfood and paleo cafes are quickly growing in popularity. Tap into the health-conscious market by adding some new, healthy options to your menu, including some gluten-, dairy-, and sugar-free offerings, to attract a wider range of diners.
Step 6 – Get into the Digital Age
Just about everything is more techie nowadays. Capitalise on this by moving your cafe into the digital age as well. Whether it is simply by offering free Wi-Fi, replacing paper menus with tablets or iPads, or having a digital menu wall, you will definitely attract more technologically-attuned guests and they will be enticed to settle in and order that second cup of coffee or some dessert. They will be more likely to make your cafe a regular stop.
There are many simple ways to give your cafe a quick makeover that fits your brand and budget. Take advantage of some of the ideas above to delight your patrons, attract new customers, and boost your bottom line.