A lot of golf and sports clubs make the mistake of thinking that social media is just for the young and that their establishment has no business venturing into it. What they fail to recognise is that their club members and guests, young and old alike, are likely to be in those social media channels.
By not being present in social media, golf and sports clubs are missing out on its benefits. Social media can actually be an effective tool in achieving club objectives. Here are just some of the main reasons why your club should be in social media.
It drives people to your website.
Almost all businesses nowadays have a website because at this day and age, Internet presence is a must. However, unless people search for your website, it can be hard for them to find it. Social media channels can help direct more traffic to your website, allowing people to learn more about your club.
Similarly, you can also add links to your social media accounts on your website to direct more traffic to them. This will then give you the opportunity to engage with your website visitors.
Social media creates a community for your business.
Social media is all about building relationships. It enables your club to connect with your members and guests by providing you with an avenue to engage them in conversations. This is an opportunity for you to learn and understand your customers better. Depending on the social media channel, it can help make customer segmentation easier so that you can build a list of people that you want to follow or engage with. The more you understand your customers, the more you will be able to satisfy them.
It helps generate leads, partners, and opportunities.
Being in social media allows your club to spread brand awareness not only in your present community but globally as well. Increased brand awareness enables you to explore untapped markets, which could contribute to increased revenues through tee bookings, memberships, and events. It also helps you discover opportunities and business partners. Do you need a graphic designer for your new menu or a new supplier for your club furniture? You just might find them on LinkedIn.
It allows you to promote other products or services.
Just because you have a golf or sports club doesn’t mean that’s all you have to offer. With social media, you can also highlight lesser known products or services. Post a photo of your club cafe with bespoke club furniture. Guests may want to book the place for their business meetings. Maybe you have function rooms that can be used for weddings, parties, and other events. Post videos of them on YouTube to encourage people to book these services as well. Does your website have a blog? Use social media to get those blog posts read.
Social media is an effective research tool.
Learn more about what your customers think of your club by searching for their tweets through hashtags. Analytics also help you determine other valuable information about your followers, such as age, location, interests, and social media habits.
Social media is a cost-effective, accessible, and user-friendly way of connecting to your community. To make it work for you, just consider which channel will best suit your club’s needs and give you the most value.
To learn more how we can help you improve your sports club by updating your furniture, contact us or call us today for a discovery call: 1300 559 965